In times of crisis Corey Saban provides a thoughtful approach designed to help your club get ahead of the challenge without damaging your reputation. He's worked with clubs across the country, creating crisis and culture plans to help club staff improve brand equity and engagement.
A former Emmy nominated and Associated Press award-winning TV journalist Saban's media career encompassed interviews with some of the world's most respectable and recognizable figures.
It's not if. It's when. When clubs face a crisis, most bury their head in the sand or say no comment. Both approaches damage your brand. This session will explain how reporters work and how to avoid hypothetical and baiting questions designed to trip you up. This hands-on session will cover TV, print, and social while I also share the importance of creating a crisis team and the benefits of leveraging the media to your advantage.
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Online Event Registration Ended on 6/27/2022 at 7:00 pm